The autonomous social media engine
Social media that runs itself.
Hookline isn't a scheduler. Plug in your app, or answer eight questions. It learns your brand, writes the hooks, makes the images and videos, posts at the right hour in every city you sell to, and gets better every week.
14 days free · No card · Cancel in one click
- TikTok
- YouTube
- X
- Threads
3 reasons your loaf let you down Crust, crumb and shape. Save this for your next bake.
Publish everywhere
Every format, every network, made for you.
- Instagram Reels
- TikTok videos
- YouTube Shorts
- LinkedIn posts
- Facebook Reels
- Threads posts
- X threads
- Instagram carousels
- Facebook Stories
- LinkedIn documents
- Instagram Stories
- X posts
How it works
From your brand to every feed.
Set-up takes about five minutes. Start in Review mode and approve each post from your phone, or switch on Autopilot and let it run.
1 You give it any of these
- Your appOne key, or a feed URL
- Your websiteRead for facts, voice and colours
- Docs and photosBrand guide, products, past posts
- Eight questionsNo app? This is enough
- Creators you admireTheir handles, studied not copied
2 The engine runs every day
- 1Learns your brandVoice, audience, colours and the facts it may use
- 2Finds what to sayFrom app events, your pillars and your goal
- 3Writes three hooksKeeps the one most likely to stop the scroll
- 4Makes the visualsImages, carousels, reels and presenter video
- 5Editor checks itEight scores and a look at the image itself
- 6Posts and learnsAt each city's best hour, then does more of what works
Results flow back in, so next week's posts are better.
3 Posted for you on
- InstagramPosts, carousels, Reels, Stories
- TikTokVideos
- YouTubeShorts
- FacebookPosts, Reels, Stories
- XPosts and threads
- ThreadsPosts
- LinkedInPosts and documents
Not another scheduler
The calendar was never the hard part.
Schedulers give you somewhere to put posts. You still have to make every one of them.
With a scheduler, you still
- Think of something to post, every day
- Write every caption for every network
- Design every image and edit every video
- Guess the best time to post
- Work out what actually worked
With Hookline, it
- Finds what's worth posting in your app, site and docs
- Writes three hooks and keeps the strongest
- Makes the images, carousels and reels
- Posts when each city is scrolling
- Measures every post and does more of what works
Example: a book trailer hook for The Last Human Decade by CH Vincent
Stop the scroll in 1 second. Hold it for 33.
An author needed readers to stop for a new book. Every second of this trailer has a job. This is the structure Hookline writes into every hook, reel and post it makes for you.
What you get back
Five jobs, one engine.
Writer, designer, video editor, scheduler and analyst. Move the sliders to see what doing it by hand costs you, with every assumption on show.
- WriterHooks and captions for each network
- DesignerOn-brand images and carousels
- Video editorReels, realistic and presenter video
- SchedulerThe best hour in every city
- AnalystLearns what works, every week
The assumptions (minutes per post)
By hand, each post takes about 75 minutes at these settings. With Hookline, your part is the approval, or nothing on Autopilot.
8.5 hours a week you don't spend on posts. That's 30 posts a month across 4 networks.
Show me what you'd post.
Paste your website. Hookline reads it and writes five opening lines in your voice, in about ten seconds.
Example for a sourdough bakery
You bake sourdough in Brooklyn and deliver it weekly to people who want real bread without the 4am alarm.
- Your bread is lying to you about being sourdough.Challenges a belief
- Why does homemade sourdough always come out flat?Asks their question
- Brooklyn: fresh loaves on your doorstep by 7amNames the place
- How to keep a loaf fresh for 4 days (no plastic)Promises a quick win
- Stop slicing hot bread.Breaks the scroll
Examples
Posts people stop for.
Examples of what Hookline makes: carousels, lead posts and covers that stop the thumb, each written, designed and checked for the brand before it goes out.
Example lead post Example carousel cover 
Example engagement post 
Example carousel cover
Real-looking footage opens your reels, with your hook on top, made for each post.
A lifelike presenter talks to camera with a script written for your audience.
Photography made in your look, with your words set on top, exactly as written.
Every post can also get a fast, branded reel that doesn't use your AI video allowance.
Quality gate
Nothing posts until the editor says yes.
A separate AI editor reviews every post like a tough agency editor: eight scores, specific fixes and a check that reads the image itself. Below the bar, a six-seat expert panel (hook, audience, brand voice, platform, growth and facts) sends it back with specific edits until it clears, and you can score any hook yourself in the Studio before it goes out.
Facts come only from your app, site and documents. Nothing is made up.
First draft sent back: "Lead with the problem. Try 'Soft crust? It's the steam.' instead of 'Tips for better bread'."
Learns from the creators you admire
Give it their handles. It studies their best posts (openers, structure, length, timing) and turns that into a playbook for you. It never copies a line: every post is checked against theirs.
Posts when each city is scrolling
Customers in New York, London and Nairobi? Each audience gets its own schedule in its own time zone, with quiet hours respected. It starts from what's typical, then moves to what works for you.
Pricing
Priced like software, works like a team.
Every plan starts with 14 days free, no card. Monthly by default: you only pay yearly if you choose it, and you can cancel in one click.
Solo
One brand on autopilot.
$39 a month
- All 7 networks
- 3 posts a day, every day
- AI images in your brand
- 8 realistic AI videos a month
- Study 3 creators
- Plug in your app or site
Growth
For brands that live on video.
$99 a month
- Everything in Solo
- 3 brands, 3 seats
- 30 AI videos a month
- Realistic and presenter videos
- Study 10 creators
- Weekly learning report
Scale
Agencies and app studios.
$249 a month
- Everything in Growth
- 10 brands, 10 seats
- 100 AI videos a month
- Study 30 creators
- Signals API and webhooks
- Priority support
FAQ
Questions
Is it really autonomous?
Yes, once you switch on Autopilot. It plans, creates, checks and publishes by itself, then learns from the results. Most brands start in Review mode for a week or two and approve each post from their phone.
Will it sound like AI?
It writes in the voice it learned from your site, documents and past posts, and the editor rejects the usual tells: hype words, vague promises and filler. Correct the voice any time and it sticks.
Does it make things up?
No. Numbers, prices and claims come only from your app, site and documents. A checker rejects anything else before the editor even sees the post.
Do I need an app?
No. A website, a few documents and eight questions are enough. If you do have an app, plug it in with one key and Hookline also posts about what happens in it: launches, new listings, milestones.
Which networks?
Instagram (posts, carousels, Reels, Stories), TikTok, YouTube Shorts, Facebook (posts, Reels, Stories), X, Threads and LinkedIn. You connect each one with its own sign-in, so Hookline never sees your passwords.
Will it copy the creators I pick?
No. It learns why their posts work (openers, structure, length, timing) and every post it writes is checked against theirs. If it's too close, it's rewritten.
What does AI video cost me?
Realistic clips and presenter videos are included in each plan's monthly allowance. Every post can also get a branded motion reel, which doesn't count toward it.
How do I cancel?
Settings, then Billing, then Cancel. One click, no call, no annual surprise.
Plug it in tonight. Wake up to posts.
Start in Review mode and approve each post. Switch to Autopilot when you trust it.
14 days free · No card · Cancel in one click